Customer Relationship Management

Customer Service
This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition, retention and development and how the management disciplines- marketing, sales, IT, change management, human resource, customer service, accounting, and strategic management are implicated in this. This completely revised edition also includes: · A Tutor Resource pack available to instructors who adopt this text · Case examples illustrating CRM in practice · Screenshots of CRM software applications and reviews of technology applications deployed in marketing, sales and customer serviceStudent readers will enjoy the logical structure, easy accessibility and case illustrations. Managers will appreciate the book's freedom from CRM vendor and consultant bias and the independent guidance it provides to those involved in CRM programs and system implementations. This second edition has been completely revised and updated with eight new chapters.

Used Book in Good Condition

Dexton Deluxe Tow Truck Pedal Car

Pedal Cars
DX-20135 Features: -Pedal car.-Blue and yellow body work.-Functional all metal towing mechanism.-Opening tailgate.-Adjustable windshield.-Steerable wheels.-Working headlights.-Ages 3 to 6. Assembly Instructions: -Assembly required. Dimensions: -Maximum weight: 66 lbs.

Functional all-metal towing mechanism
Opening tailgate
Blue and yellow body work
Adjustable windshield
Working headlights